daryaeff

Corporate website redesign

2023 — 2024

Link: apollogenio.ru

Product designer (UX/UI & web)

Rebuilt site architecture and UI for clearer journeys—navigation, categories, product cards, and filters—keeping brand style while reducing clutter and making product choice obvious

Goal

Make the site clear, usable, and modern—structure aligned with company values without blocking product choice

Shift focus from overloaded navigation to content while keeping brand colors

Problem

Legacy UX: unclear navigation, images without captions in places, crowded side menu, and little room to showcase the brand and product content

Users spent time hunting sections and did not always see how to reach a category or product

Result

Delivery-ready site design with cleaner structure—navigation, filters, detailed cards, and better content rhythm

Marketplace shortcut cards so users can jump straight to purchase

Updated central menu with subcategories and product grid
Detailed menu structure and main product grid with descriptions
Product card with large photos and filters on a deep category page