Fuel business management system
2024 — 2025
Product designer in a cross-functional team
Designed an owner/manager/admin portal for gas station networks—consolidating merchandise, analytics, and day-to-day operations into one coherent system
UX/UI product designer
I help teams turn complex user flows into clear, usable experiences and measurable business outcomes
5 years in commercial products
web/mobile
B2B and B2C
I focus on complex digital systems: CRM, customer portals, and self-service products. I work through user flows and journey mapping, grow design systems, and shape product logic with research and testing
Daria, 25
Russia, Moscow
CRM, customer portals, self-service, mobile apps
Experience
5+ years with commercial products
web/mobile/self-service
Industries
fuel retail, automotive services, travel, sports
B2B and B2C
Role in the process
designing complex product systems
from research through to shipped features in the product
Gas station operator console (keyboard-only)
2024 — 2025
Product designer in a cross-functional team
Designed the operator UI for gas stations: pumps, payments, shifts, receipts, and legacy hardware on older monitors—logic, edge cases, and a keyboard layer with hints, from hypotheses to on-site observations and design-system patterns
SkiResorts: mobile product for ski-trip enthusiasts
2025 — 2026
Product designer in a cross-functional team
Leading SkiResorts mobile from scratch: audience research and user flows through releases, support, and ongoing updates for iOS/Android users
Web projects and landing pages
E-commerce and landing pages: UX structure, visual language, and flows that help people decide faster
Full visual redesign for the corporate site: structure, navigation, typography, component patterns, and responsive layouts—delivery-ready; public launch did not happen for internal company reasons
A conversion-focused landing for a premium positioning—calm tone, clear services and pricing, strong booking CTA, contacts, and socials—to communicate “not just another bathhouse” and reduce friction before booking
Additional experience at Loyalty Labs
Short product engagements on internal projects with thin briefs and high uncertainty
Internal corporate portal
2024 — 2025
Product designer in a cross-functional team
Shipped admin and bonus flows to development: admins and users, roles, permissions, security groups, user-management flows, and a points-based purchase program
CDP platform
2025
Product designer in a cross-functional team
Low-fidelity wireframes and prototypes to speed discovery: security groups, product card, product list—with minimal specs, prioritizing fast hypothesis checks and stakeholder clarity
