Fuel business management system
2024 — 2025
Product designer in a cross-functional team
Designed a portal for owners, managers, and admins of gas station networks—consolidating merchandise, analytics, and operations into one system
Goal
Unify key B2B gas-station workflows in one CRM
To simplify operations, promotions, and administration
Problem
At the start there was no single, stable logic for core processes
Requirements kept shifting as the product rolled out in production
Result
Shipped the CRM in a live network, then scaled to additional networks
Iterated flows and UI from user feedback
01
Merchandise management module
Task
Bring assortment, pricing, suppliers, and warehouses for different station formats into one module so teams could run merchandising without fragmented tools and manual workarounds
What I did
Structured the module for different network formats and use cases: assortment matrices, pricing, suppliers, and stock
Designed editable tables for key operations—receipts, repricing, balances—so changes are fast and context stays visible
Detailed hot food and modifiers: modifier choices drive ingredient write-offs and final price
Outcome
Teams got a clearer, controllable merchandising flow in one interface
The system better reflects real station operations, including complex modifier combinations
Less reliance on manual calculations; more predictable stock and pricing
02
Promotions and discounts module
Task
Build a promo builder from scratch without a full spec: define use cases, formalize promo rules, and ship a tool business and ops teams could actually use
What I did
Started from competitor scans and hypotheses for core flows to lock a minimal, extensible foundation
Designed simple and complex mechanics: thresholds, AND/OR logic, and combinations that match real promo rules
Added templates for common promos (e.g. “2 for 1”) to launch campaigns faster without rebuilding rules each time
Integrated the module into the design system for UI consistency and easier evolution
Outcome
A shippable promo tool that covers both basic and advanced configuration
Promo launches became more systematic and predictable
Design-system integration reduced UI fragmentation and eased scaling
